Wednesday marks the unofficial marijuana holiday known colloquially as 4/20—and there’s no deficit of politicians and government agencies hopping on the trend this year.

State and congressional lawmakers, party organizations and various regulatory bodies are touting progress on cannabis reform and calling for a federal end to prohibition. This has become a theme over recent years as more states have moved to legalize marijuana for medical and adult use.

To be sure, there’s a lot of progress to highlight this year. But politicians are making clear that there’s more work to be done, and they’re not shying away from the issue as the popularity of reform continues to grow on an increasingly bipartisan basis.

Here’s what politicians, office-seekers and federal agencies are saying on 4/20 this year:

Brands, celebrities and organizations are also feeling emboldened to lean into the 4/20 occasion with cannabis-centric deals, quips and campaigns.

From food companies like Ben & Jerry’s and Domino’s to nonprofits such as the ACLU to celebs like Snoop Dogg (because of course), the 4/20 holiday has attracted numerous influencers that are hoping to appeal to cannabis consumers this year.

Florida Official Sues Biden Administration Over Gun Rights For Medical Marijuana Patients On 4/20

Photo courtesy of Brian Shamblen.

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