The unofficial marijuana holiday known as 4/20 has arrived again. And as more states have moved to end prohibition, more brands, celebrities and organizations are feeling emboldened to lean into the occasion with cannabis-centric deals, quips and campaigns.
From food companies like Ben & Jerry’s and Domino’s to nonprofits such as the ACLU to celebs like Snoop Dogg (because of course), the 4/20 holiday has attracted numerous influencers that are hoping to appeal to cannabis consumers this year.
Some of the brand campaigns have been celebrating 4/20 annually, making it known in subtle and not-so-subtle ways that they’re down for the cause. Others are just now dipping their toes into marijuana culture as it’s become more widely accepted in mainstream society.
Here’s a look at how companies, organizations and celebs are marking the cannabis occasion:
Right now federal lawmakers are one vote away from legalizing cannabis and beginning to undo the harm that criminalization has done to communities of color. Take action NOW: https://t.co/IvVvZRvd1h #420 pic.twitter.com/hfia6GVyf6
— Ben & Jerry’s (@benandjerrys) April 19, 2022
It’s a good day when it’s 4/20 & we have a sweet deal to munch on! Original Glazed dozens priced at the national avg price of a gallon of gas—$4.08! TOO irresistible to pass up😋 While supplies last 4/20, 4/27 & 5/4 at participating US shops! Full details: https://t.co/83KhTa3OuO pic.twitter.com/VMGYb4Ts6K
— Krispy Kreme (@krispykreme) April 20, 2022
Droppn a special 420 edition mix on @soundxyz_ on 4/20 at 5pm ET for yall.
Showin sum luv 2 the new artists in Web3 space 💪🏿💪🏿💪🏿🔥🔥🔒🔒🍷🔊https://t.co/IzkxulpdOT
— Snoop Dogg (@SnoopDogg) April 18, 2022
Did you know all our pizzas are baked? Well now you do.😎
Join the fun and comment below your favourite baked pizza for a chance to win a limited edition Domino’s Pizza t-shirt!🍕
— Domino’s Canada (@DominosCanada) April 20, 2022
Pineapple Express shakes for only $4.20 on 4/20. ❤️ this tweet for a reminder on 4/20 to get your shake. pic.twitter.com/7mngL0Igey
— Jack in the Box (@JackBox) April 15, 2022
Happy 4/20 Y’all🌶 pic.twitter.com/HpKs6vEdYq
— TABASCO® Brand (@TABASCO) April 20, 2022
Meet our new bud Torchy — Torchy knows the War on Drugs is BULLSHIT and wants to make sure all your friends do too.
— ACLU (@ACLU) April 20, 2022
To end the War on Drugs we must:
🥦 Expunge ALL cannabis convictions
🥗 End the prosecution of cannabis distribution
🌳 Divest from the police and invest in our communities
🍃 Ensure legal cannabis markets can be accessed by people who have been harmed by the war on drugs
— ACLU (@ACLU) April 20, 2022
share em with your buds or keep em all for yourself. Munchie-Style Cookie Nachos drop TOMORROW for 420 in-stores for four days only pic.twitter.com/g8purk9DnD
— insomnia cookies (@insomniacookies) April 19, 2022
— Papa Roach (@paparoach) April 20, 2022
Companies might be eager to cash-in on the popularity of the marijuana movement, but while more states are moving to end prohibition, the plant remains prohibited under federal law.
Plenty of politicians are also talking about the cannabis issue on the unofficial holiday, just as they did last year.
Photo courtesy of Philip Steffan.