Martha Stewart has partnered with Canopy Growth on a CBD product line set for a release this week after more than a year in development, CNN reports. The products will be sold online via the Canopy website and will range from $34.99 to $44.99 with a line of pet products set for later this year.
“I was surprised to learn that while most people have heard of CBD, less than 20 percent of us have actually tried it. For me, that signals a lot of opportunity to create beautiful, elevated products that help people live well.” – Stewart via CNN
David Klein, Canopy’s CEO, told CNN Stewart “brings that trusted voice” to the market.
Stewart was closely involved with the development of the products, which include gummies that resemble pâte de fruits, and flavors such as Meyer lemon, kumquat, blood orange, and huckleberry. Stewart said that she is working on a separate CBD skincare project – called 86 Elm – with a dermatologist.
The Martha Stewart brand is owned by Marquee Brands, which acquired it from Sequential Brands Group last year, along with the Emeril Lagasse brand, for $175 million.
Stewart was reportedly introduced to Canopy by Snoop Dogg and his talent agency, Stampede Management. The duo has collaborated on several projects throughout the years. Snoop’s Leafs by Snoop brand is also produced in partnership with Canopy.