Headset now gives cannabis brands a comprehensive view of their markets

Headset, the decision intelligence platform for the cannabis industry, has added Menu Presence to Headset Insights at no extra cost. For the first time in Insights, brands can see verified retailer sales alongside what is happening across the retailers in their market: who carries their competitors, and how they are priced. Menu Presence is available for the states a customer subscribes to in Insights.

Brands rarely have a complete view of their retailers and the market. Tools built on menu data show what is listed and at what price, but not the verified sales behind it. Sales data shows how a brand performed, but not who carries its competitors or how it is priced against the market. Decisions made on one view alone leave brands guessing.

Headset now brings both together. Point-of-sale data, built on more than 1.9 billion retailer-approved cannabis sales receipts from more than 3,500 retailers connected directly, shows what actually sold. Menu Presence, built from data Headset collects daily from nearly 11,000 online dispensary menus, shows where products are sold, at what price, and how a brand’s presence compares with its competitors’. With AI-enabled tools to ask questions of it all, brands get the most comprehensive view of their market and what to do next.

“Menu data alone doesn’t show brands the complete market,” said Cy Scott, Co-founder and CEO of Headset. “It shows what is listed, but not what sold. With Menu Presence in Insights, brands can see which stores and banners carry them and their competitors, and how they are priced against the market, right next to the verified sales behind it. That is the complete picture brands need to decide where to grow and where to defend with confidence.”

What brands can do with Menu Presence

• See which stores, banners, and MSOs carry their brand and their competitors’, and their penetration state by state
• See their average rank in each store’s category, with items on menus and the share on sale
• Check their listed price against the market by category, package size, and state
• Drill into stores for estimated daily sales and inventory on hand

AI-enabled tools are available alongside. Ask Insights answers plain-language questions inside Insights, and the MCP Connector brings Headset data into ChatGPT, Claude, Copilot, Gemini, Cursor, Muse, Grok Bot, and more. Both are available as add-ons to Insights.

The announcement follows a milestone: in October 2026, Headset passed $100 billion in cannabis sales captured, totaled from the point-of-sale receipts of its connected retailers across all of its markets.

Menu Presence covers stores with an online menu and is refreshed daily. Its sales figures are estimates based on inventory movement, while the Sales tab remains built from point-of-sale data. To learn more, visit headset.io/insights or contact Headset’s sales team at headset.io/contact-us.