Are you wondering how often you should post on your CBD or cannabis blog?
Before you start creating a content calendar and scheduling out your upcoming posts, you need to consider the goals that your blog has alongside your business. Are you hoping to increase sales? Do you want to build awareness for a new product or service? Is there an event that you’re looking forward to? These are all things that will affect how often and what type of content you’re going to post.
If, for example, your goal is increasing sales, then it may be beneficial for you to begin planning out promotional posts ahead of time and intersperse them with blog posts in between new product launches.
However, if your goal is building awareness around something like an event coming up soon then scheduling posts related to the event (and maybe even pre-scheduling some using a tool like Hootsuite) can allow readers who are interested in attending said event to know when it’s happening as well as give them more information about it before they show up at its location on opening day.
Are you struggling to create regular content for your cannabis or CBD business?
Are you struggling to create regular content for your cannabis or CBD business?
You’re not alone. It’s a challenge that most businesses face, but something that can be overcome through proper planning and execution.
In this article, we’ll look at why it’s difficult to produce consistent blog posts for your business, as well as some things you can do to help make it easier.
Have you thought about posting on your CBD or cannabis blog more regularly but can’t find the time to make it happen?
Have you thought about posting on your CBD or cannabis blog more regularly but can’t find the time to make it happen? You’re not alone.
For many bloggers, finding the time to write new content is a real challenge. After all, we all have busy lives and other commitments that take up our time. That being said, there are some simple things you can do to make sure you keep your blog active and post content consistently.
Don’t worry if you don’t have a lot of time! If you focus on creating high-quality, evergreen content for your CBD or cannabis blog instead of churning out multiple low-quality posts each week, you will be much better off in the long run—and so will your readers. If so, this post is definitely for you.
If you’ve found your way here, you likely plan on starting a CBD or Cannabis blog. If so, this post is for you. Not only will we show you how to set up your new blog and get it running quickly, but we’ll also share all the tips you need to create engaging content, optimize for SEO and grow an audience.
If you don’t have time to do it yourself (or if writing isn’t your strong suit), hire a professional cannabis writer! If they’re good at what they do, they can help turn your concept into something amazing. Just make sure to find a writer who acts professionally and creates content that’s engagingly informative. If you’re still not sure where to start looking for writers or how much it should cost, check out our guide on hiring freelance writers for cannabis companies!
As a professional writer and a cannabis and CBD enthusiast, I know the struggle of finding enough time to write posts for my brand. With a few easy-to-follow tips, though, you can build a better blogging schedule and really start to see some traction with your content.
To start, it’s important to be realistic about how many words you can write in a given week. Consider that even if you can magically dedicate hours each day to writing blog posts, that won’t create an instant pipeline of content. You have to keep in mind all the other steps in the process: researching your topic, outlining it, and actually writing it. If you only have a few hours per week available to work on this project, it may not be realistic for you to publish five blog posts per week unless there is someone else helping with research or writing (more on outsourcing below).
If you’re new to the process, then it can be hard to know exactly what kinds of content will do well on your CBD or cannabis blog. Here are a few ideas that have been successful for other CBD and cannabis blogs:
- Reviewing products is one of the best ways to do this; you can review several different types of products from a single brand, such as oils, edibles, vapes, and topicals.
- Creating a “best of” list like our Best CBD Oil Brands or Best Cannabis Strains guide has worked well for us in the past. You’ll likely want to focus on creating lists based on popularity rather than personal preference because people tend to search for things that are already popular. You could also do an in-depth comparison between two specific products or strains (such as Cannatonic vs ACDC).
- Asking questions that people regularly ask about CBD or cannabis (or asking yourself those questions) can make a great article topic. For example: What is a terpene? Or What’s the difference between Sativa and Indica? These kinds of posts generally perform very well because they answer specific questions that people are searching for answers to online.
Keyword research will help you zero in on topics that actually get searched for online. When done properly, keyword research gives insight into what your ideal customer wants and how they search for it—making it much easier to create content your readers love! There are many tools available online that can help you with this process; some are free while others cost money but come with more advanced features. The bottom line is the way people search for certain keywords changes over time so be sure not to spend too much time focusing on only one thing; instead, focus all your efforts on improving your audience by getting them what they want through relevant keywords!
What Kind of Content Works Best On A Cannabis Or CBD Blog?
In order to create content that’s useful to your readers, you need to know what kind of content works best for a cannabis or CBD blog. While there are no hard and fast rules about types of content on this subject, there are some guidelines you can use.
First, it’s important that the topic can be easily understood and that it fits the overall tone of your blog. If you’re writing about a cannabis strain or CBD product review, for example, you should choose an article with a more conversational style than one with scientific jargon and technical explanations. This will also help ensure that visitors share your content on social media — a key component in successfully building any brand!
Before we talk about how often to post on your CBD or cannabis blog, let’s talk about what you should be writing about.
It’s important to know what types of content you should be writing before deciding how often you should post.
The best way to find out what kind of content your audience wants is to ask them. You can send out a quick survey, or start a discussion in any places where your target audience hangs out online like Facebook groups, Reddit threads, and Quora pages.
Conclusion
When creating content for your CBD or cannabis blog, keep in mind that it needs to be consistent with your brand voice and style guidelines. Since it’s very likely that the majority of your web traffic will come from search engines, you also want to focus on creating SEO-friendly posts that are related to your business. This doesn’t mean that every article has to be about products—it just means that the content should still be relevant to CBD or cannabis products in some way.
Good luck with your cannabis and CBD blog posts!
Medical Disclaimer:
The information provided in these blog posts is intended for general informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. The use of any information provided in these blog posts is solely at your own risk. The authors and the website do not recommend or endorse any specific products, treatments, or procedures mentioned. Reliance on any information in these blog posts is solely at your own discretion.
