Synchronicity, a full-spectrum hemp oil brand by Functional Remedies, has entered a sponsorship partnership with the United Soccer League.
The USL has 47 professional clubs in the U.S. and Canada, more than 180 amateur and youth clubs, and its championship and League One are broadcast by ESPN. The four-year partnership will see the products featured on USL stadium signage, social media channels, website, and app network.
Josh Keller, USL senior vice president of corporate development and partnerships, said the partnership made sense since both the USL and Functional Remedies “are at the forefront of growth in [their] respective industries.”
“This partnership is not only pioneering in the space, but also takes into consideration the wellness and recovery of our athletes and fans. We look forward to accomplishing great things together and believe the future is very bright.” – Keller in a statement
Andrew Campbell, CEO at Functional Remedies, said the sponsorship “literally puts [the company] in the major leagues.”
“Athletes – young and young at heart – are looking for natural and organic remedies and supplements to improve performance, and professional athletes specifically are adopting these types of products into their regimen,” he said in a statement. “This is beyond a sponsorship for us, it’s an opportunity to continue to educate consumers on the incredible benefits of full-spectrum hemp oil and spread the message of wellness through oneness.”
The deal was negotiated by USL’s exclusive sales agency Premier Partnerships.