Primitiv, the cannabis company owned by former Detroit Lions teammates Calvin Johnson Jr. and Rob Sims, last week launched their Primitiv Performance line which uses a proprietary blend of electrolytes, vitamins, and water-mixable nano phytocannabinoids – including CBD, CBG, CBC, and CBN – which aims to aid in rehydration, recovery, and support the immune system.  

The company describes the product as “designed for people living an athletic lifestyle to use before, during and after a workout.” The product line includes 25-milligram nano-CBD stick packs which come in four flavors and a broad-spectrum transdermal topical cream. 

“I’ve long been an advocate of cannabis as a holistic way to help my body recover from the trauma it faced each day on the gridiron and knew there were many other ways to unleash the power of this plant into our daily lives. Primitiv Performance was designed to showcase these non-psychoactive phytocannabinoids by showcasing them in a way that is familiar to people already incorporating a rehydration drink mix or topical cream into their daily lives, all while further educating consumers about the power of this plant.” — Johnson in a press release 

Primitiv Performance was developed in collaboration with CYP, a company that focuses on innovating higher standards of cannabis consumption by developing the fastest-acting, most bioavailable, and predictable products for the cannabis and healthcare markets through the integration of its High-Performance Nano Emulsion technology.   

In a statement, James Barr, co-founder of CYP, said the nanotechnology used in the Primitiv Performance line “allows consumers to feel the active ingredients shortly after use because the cannabinoids are so small that they mostly bypass the intestinal system and enter directly into the bloodstream, therefore creating a more targeted, predictable, and bioavailable product.”    

The product line is currently available online via the Primitiv Performance website. 

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