Curaleaf Holdings Inc. is partnering with Southern Glazer’s Wine & Spirits to distribute its eponymous Hemp and Select CBD products. Glazer’s is the world’s largest alcohol distributor and will also distribute Curaleaf products via its Proof e-commerce platform.

David Chaplin, Chief Growth Officer of Southern Glazer’s, said in a statement that the company is “excited” to add Curaleaf to its distribution network as the companies are “aligned on the future growth potential of CBD in the U.S. and, as such, are both investing significantly in the category.”

“Southern Glazer’s best-in-class CBD sales and marketing capability is uniquely positioned to deliver the most effective route-to-market for Curaleaf and I am confident we can drive continued growth for their portfolio of products at retail locations across the U.S.” Chaplin in a press release

Joseph Gennaro, Curaleaf vice president of CBD, Health & Wellness, noted that Southern Glazer’s shares the firm’s “values around responsible distribution and pioneering a well-regulated industry.”

“We value Southern Glazer’s expertise, efficiency, and extensive network,” he said in a statement, “particularly as we aim to open the consumer awareness funnel and fuel growth within our CBD business.”

The companies said they “look forward to introducing new innovations to both ancillary lines with confections and beverages that feature minor cannabinoids like CBN and CBG.”

Earlier this year, Glazer’s announced a distribution deal with Canopy Growth for its line of CBD beverages, including Quatreau, which Canopy launched in March.

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