Canopy Growth last week agreed to a distribution deal with Southern Glazer’s Wine & Spirits, one of the largest alcohol distributors in the U.S., for its line of CBD beverages. The announcement comes on the heels of the Canadian company’s launch of Quatreau – its first line of CBD-infused drinks.
David Chaplin, Chief Growth Officer for Southern Glazer’s, said the agreement reinforces the company’s “consumer-focused approach to identifying emerging growth areas” where it can add value for its customers.
“There is strong consumer interest in the CBD-infused beverage category and our distribution network is uniquely positioned to deliver the most efficient and effective route-to-market for CBD suppliers and retail customers. We’re proud to align with Canopy Growth, a company well-positioned to lead this product category with a portfolio of premium, highly desirable consumer brands.” – Chaplin in a press release
Notably, alcohol distributor Constellation Brands Inc., owns a 38.6% stake in Canopy and, according to a Drinks Business report, the firm recently tabbed Southern Glazer’s to handle about 70% of its wines and spirits.
Julious Grant, Chief Commercial Officer for Canopy Growth, described the deal as “groundbreaking.”
“The leadership team at Southern Glazer’s shares our values, priorities, and future-forward view of the category,” he said in a statement. “Together, we are committed to creating an immediate strategic route to market for Canopy’s premium CBD beverages.”
Initially, Southern Glazer’s will distribute the Quatreau line – a sparkling water beverage – in seven states.
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