The National Basketball Association Players Association (NBPA) is partnering with the company of a former player on branded CBD products that will be sold via Amazon and Walmart. The multi-year deal between the NBPA and Re+Play, the performance-based wellness and recovery line of Harrington Wellness, which is founded by Al Harrington, will offer topicals, kinesiology tape, and massage guns, among other naturally infused-pain products.
In a press release, Al Harrington, CEO of Harrington Wellness and former NBA player and member of the NBPA, said the partnership “will provide consumers with a wealth of trusted, technology-driven products, to help them recover like a pro.”
“As we move into the next phase of the Re+Play brand with our strategic partners at Amazon, the NBPA, and Walmart, we are excited to once again reimagine how we help athletes of all levels recover from pain with CBD and other innovative technology.” — Harrington in a statement
The first product release from the collaboration is a line of proprietarily formulated recovery creams, developed in partnership with Avicanna, a biopharmaceutical company focused on the development of plant-derived cannabinoid-based products.
Dr. Sanford Kunkel, chief medical officer for Harrington Wellness & Re+Play, said the partnership with Avicanna allowed the company to develop the line at its research and development headquarters at JLABS – the Johnson & Johnson Innovation Center – which gives the company “a significant competitive product advantage.’’
Erin Hackney, president of Harrington Wellness, said selling products at Amazon and Walmart allows the company “to bring high-quality recovery-promoting products to the everyday customer in places that they are looking for them.”
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