Poseidon invests $1 million in another New Jersey cannabis retailer

Poseidon Investment Management, a San Francisco-based cannabis hedge fund operator, has invested in another New Jersey retailer, its third financing deal in that market since mid-December.

Poseidon Managing Director Patrick Rea confirmed to MJBizDaily the firm invested about $1 million for initial capital costs in Herb Haus, a social equity retailer in Carlstadt founded by Joe Kanegieser.

Herb Haus, which is located near major event centers such as the Meadowlands Sports Complex and MetLife Stadium, is a recipient of the New Jersey Economic Development Authority’s Cannabis Equity Grant Program, according to a news release.

“This is an exceptional location that’s full of opportunity to introduce a very diverse set of customers visiting the Meadowlands Sports Complex to New Jersey’s finest state-legal cannabis,” Rea said in a statement.

“We expect Herb Haus to become the highest performing store in the tri-state area.”

Poseidon’s release cited Cannabis Regulatory Commission data that marijuana sales in New Jersey increased 25% in 2024 despite nearly two-thirds of the state’s 564 municipalities prohibiting adult-use retail.

Municipal opt-outs have a been a national challenge that has stunted the growth of the industry in several markets, including California and New York.

In December, Poseidon invested about $1 million each to fund the startup and build-out costs for New Jersey cannabis retailers Blkbrn and Dogwood Green.