With hundreds of sessions that overlap and with limited time, MJBizCon 2025 offers more valuable marijuana industry programming than any one attendee can handle.
Whether you’re walking the show floor in Las Vegas for the first time or returning for your tenth year, choosing the right sessions can make a significant difference in the actionable insights you bring back to your team to get ready for 2026.
And attendees run the gamut, from operators to investors and ancillary businesses.
So here are the three most relevant sessions for five types of attendees:
- Cannabis cultivators
- Investors
- Retail-side employees, like budtenders
- Industry newcomers unsure where to start
- Seasoned cannabis executives.
For cannabis cultivators (and vertically integrated operators)
Cultivating Success: Building and Scaling a Profitable Grow
Date: Tuesday, Dec. 2
Time: 10:35–11:15 a.m.
Room: Cannabis Business 101 Forum Room
A practical, operationally focused session. Learn how to scale production, improve efficiency and build financially resilient cultivation operations.
AI-Powered Cultivation: Real-World Applications
Date: Thursday, Dec. 4
Time: 10:00–10:40 a.m.
A deep look at automation and artificial intelligence in the grow room, including environmental controls, predictive analytics and modern precision-agriculture workflows.
Growing Responsibly: Exploring Sustainable Cultivation Models
Date: Thursday, Dec. 4
Time: 3:40–4:20 p.m.
This session explores energy, water and resource efficiency with an eye toward regulatory pressure, cost containment and long-term industry sustainability.
For cannabis investors (and anyone who needs capital)
What Does the Future Hold for Cannabis Capital?
Date: Tuesday, Dec. 2
Time: 9:50–10:30 a.m.
Room: Finance Forum Room
A high-level overview of capital markets, fundraising trends and shifting investor sentiment heading into 2026.
High Returns on High Visibility: Lessons from Award-Winning Marketing Campaigns
Date: Tuesday, Dec. 2
Time: 9:50–10:30 a.m.
Room: Marketing Forum Room
A valuable lens into brand strength and customer acquisition strategy, key drivers of valuation and market position.
Bridging the Boardroom Gap: Authentic Brand Building for Modern Consumers
Date: Thursday, Dec. 4
Time: 11:40 a.m.–12:20 p.m.
This session connects cultural fluency with financial outcomes, demonstrating how authentic brand identity affects long-term growth.
For budtenders and retail staff
High Returns on High Visibility: Lessons from Award-Winning Marketing Campaigns
Date: Tuesday, Dec. 2
Time: 9:50–10:30 a.m.
Room: Marketing Forum Room
Budtenders – not to mention operations managers and business development directors – will gain insight into what drives retail traffic and how brands shape customer expectations at the point of sale.
AI & Automation Across the Supply Chain: From Seed to Sale
Date: Thursday, Dec. 4
Time: 3:40–4:20 p.m.
A useful overview of product movement, inventory management and supply-chain transparency—fundamentals that inform effective customer service on the retail floor.
Bridging the Boardroom Gap: Authentic Brand Building for Modern Consumers
Date: Thursday, Dec. 4
Time: 11:40 a.m.–12:20 p.m.
A session focused on consumer behavior, brand trust and the storytelling skills that support better customer engagement.
For cannabis industry newcomers
Launching Legally: Licensing, Compliance, and Getting Started
Date: Tuesday, Dec. 2
Time: 9:50–10:30 a.m.
Room: Cannabis Business 101 Forum Room
A foundational overview of licensing frameworks, compliance expectations and early operational decisions.
Cultivating Success: Building and Scaling a Profitable Grow
Date: Tuesday, Dec. 2
Time: 10:35–11:15 a.m.
Room: Cannabis Business 101 Forum Room
This session offers an accessible introduction to cannabis production and supply-chain dynamics.
Additional Cannabis Business 101 Programming
Tuesday offers several introductory sessions throughout the morning and early afternoon, making it the most efficient single-day track for new entrants who need a broad grounding in the industry.
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For the c-suite
Cultivating Success: Building and Scaling a Profitable Grow
Date: Tuesday, Dec. 2
Time: 10:35–11:15 a.m.
Room: Cannabis Business 101 Forum Room
A strong operational session for leaders looking to benchmark performance and refine organizational strategy.
AI & Automation Across the Supply Chain: From Seed to Sale
Date: Thursday, Dec. 4
Time: 3:40–4:20 p.m.
A strategic look at technology adoption, operational streamlining and the efficiency gains reshaping the industry.
Bridging the Boardroom Gap: Authentic Brand Building for Modern Consumers
Date: Thursday, Dec. 4
Time: 11:40 a.m.–12:20 p.m.
A brand-leadership session that explores consumer expectations, organizational culture and executive-level decision-making.
Medical Disclaimer:
The information provided in these blog posts is intended for general informational and educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified healthcare provider with any questions you may have regarding a medical condition. The use of any information provided in these blog posts is solely at your own risk. The authors and the website do not recommend or endorse any specific products, treatments, or procedures mentioned. Reliance on any information in these blog posts is solely at your own discretion.
